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By your side. To craft solutions and strategies.

#strategy #communication #consultancy #marketing #training

We are a team of marketing and digital communication consultants. We help our clients design and execute effective and measurable strategies. We work in partnership by putting at the forefront a mix of competence, ethics, passion, and empathy.

Why should you work with us?

Because you want a trusted partner, not just a supplier

You have goals and all your initiatives should be linked to their achievement. This requires skills, experience, sensitivity, and strategic vision. You don’t need to be treated like a ticket, you need someone you can always count on; a partner who knows your projects, intimately understands them, and helps you succeed, without being limited to just ‘doing the job’.

Because you like to measure, to avoid wasting time and resources

You invest resources and you should measure their return. You need to constantly monitor the progress of your journey, react to external triggers, and correct your course if required. That is why together with our customers we define clear objectives, project KPIs, tracking systems, and indicators that allow us to constantly analyse, evaluate, and improve. You cannot rely on luck.

Because you are looking for a one-stop partner with an all-round strategic vision.

The world of digital communication is complex. SEO optimization, traffic generation, conversions, and loyalty are all necessary goals that require different and specific skills. It is easy to get lost and distracted by the moment’s fashion. We like to start from the strategy and see all the techniques as tools at its service to help you trigger the virtuous circle that will lead you to have customers who know you, appreciate you, and trust your brand.

About us

We are a team working together since 2011.
We have heterogeneous skills and we deal with consulting and training projects in the areas of marketing strategy and digital communication. In more than 10 years of collaboration, we have successfully completed projects for companies of all complexities and sizes. Many of our clients have been working with us for years because when you find a reliable partner, you stick with it.

Alfonso
Digital Strategy, Consulting, Training

Foto di Michela

Michela
Digital PR, Media relations, Content, No-profit

Foto di Mario

Mario
SEO, Advertising, Digital strategy, Training

Manuela
Administration, Social media content, No-profit

Foto di Gabriele

Gabriele
IT, Development, Analytics

Foto di Simona

Simona
Social media, Advertising, Content

Foto di Mauro

Mauro
Graphic Design

What we can do for you

Marketing Mindset is our operational framework for growing marketing in a coherent, measurable and sustainable way. It is not a list of “tactics”: it is a path that aligns identity, knowledge, strategy and execution, until it transforms customers into lasting relationships. The following are its pillars.

Clarity.
Before speed.

If the identity is unclear, so will the marketing be.
In this pillar, we clearly define who the company is, what makes it recognizable, what guiding values it brings to the market, and what concrete goals it must achieve. We work on the mission, “core” positioning, narratives, and objectives (monthly/quarterly/annual) to establish a direction that unites management, teams, and communications

What we do:
Audit of the current identity (internal and external)
Definition of vision, mission, values, and brand personality
Translation into objectives, priorities, and decision-making criteria
Alignment between leadership, marketing, and sales

Typical deliverables:
Brand fundamentals (vision/mission/values/brand voice)
Objectives and metrics (OKRs or KPI tree)
Core messages and main narrative (for website, pitch, LinkedIn)

Intuition matters.
Evidence wins out.

Effective marketing stems from a culture of knowledge: customers, the market, competitors, trends, and internal indicators (CRM, sales, customer service, analytics). On this foundation, we build a solid information base to make better decisions: not “more data,” but useful data and processes to keep it up to date over time.

What we do:
Target analysis: segments, needs, barriers, motivations
Mapping the customer journey and decision journey
Competitor & category analysis (offering, messaging, channels)
Setting up an insights system: sources, processes, repository

Typical deliverables:
Buyer personas / stakeholder map (B2B and B2C)
Customer journey map + moments of truth
Insight report + basic dashboard (if needed)
“ “Knowledge system” (how to collect and use insights every month)

Standing out isn’t about “saying it better.”
It’s about being different in a meaningful way.

In this pillar, we transform knowledge into strategy: we define the value the company creates for different segments and how it makes that value credible, desirable, and marketable. We build a clear, consistent value proposition that can be tailored to specific product/service lines and buyer personas, taking into account trends, alternatives, and pricing/perception levers.

What we do:
Defining the value proposition and reason-to-believe
Selecting competitive positioning and differentiating “levers”
Offer architecture (packages, options, naming, proof)
Key messages by segment and funnel

Typical outputs:
Value proposition canvas + proof points
Positioning statement + messages for target audiences
Offer (structure) and a clearer sales proposition
Playbook: “How to communicate value” for marketing & sales

If you don’t communicate, you don’t exist.
If you communicate poorly, people will misunderstand you.

Here, we translate strategy and value into effective communication: messages, tone, content, and channels. The goal isn’t simply to “post more,” but to communicate consistently throughout the entire customer journey: awareness, consideration, decision, onboarding, and loyalty. We select platforms and formats based on actual goals and resources.

What we do:
Messaging architecture (claims, pillars, proof, CTAs)
Content plan and editorial system (LinkedIn, blog, newsletter, etc.)
Touchpoint optimization: website, landing pages, sales deck, email
Brand voice guidelines and reusable content

Typical deliverables:
Messaging map + “core” content for the funnel
Editorial calendar and sections
Content templates (posts, carousels, emails, landing pages)
Guidelines for consistency in tone and messaging

Marketing isn’t just about promises—
it’s about experience, processes, and people.

In this pillar, we ground our operations: processes, roles, tools, KPIs, and routines. Because even the best strategy will fail if it isn’t transformed into a system that consistently produces measurable results. Here, we focus on organization, delivery, governance, and continuous improvement.

What we do:
Process definition: content, campaigns, lead management, follow-up
Roles and responsibilities (who does what, to what standards)
KPI framework and reporting (simple but useful)
Tool and workflow setup (CRM/Notion, automation, analytics)

Typical deliverables:
Marketing operating system (processes + calendar + rituals)
KPI dashboard and review frequency
SOPs (standard operating procedures) and checklists
90-day operational roadmap

The sale is just the beginning.
The relationship is what makes the difference.

Sustainable growth means building relationships: onboarding, customer success, support, retention, referrals, and community. In this pillar, we design an experience that boosts satisfaction, reduces churn, and turns satisfied customers into advocates—through actions and content that often begin before the purchase.

What we do:
Post-sale customer journey: onboarding, adoption, renewal
Feedback systems (NPS, interviews, win/loss, reviews)
Referral/advocacy programs and customer content
Relational communication (email, community, touchpoints)

Typical deliverables:
Onboarding blueprint + materials
Retention and customer communication plan
Feedback and improvement system
Referral program / case studies / testimonial machine

Marketing Mindset is our operational framework for growing marketing in a coherent, measurable and sustainable way. It is not a list of “tactics”: it is a path that aligns identity, knowledge, strategy and execution, until it transforms customers into lasting relationships. The following are its pillars.

Identity

Clarity. Before speed.

If the identity is unclear, so will the marketing be.
In this pillar, we clearly define who the company is, what makes it recognizable, what guiding values it brings to the market, and what concrete goals it must achieve. We work on the mission, “core” positioning, narratives, and objectives (monthly/quarterly/annual) to establish a direction that unites management, teams, and communications

What we do:
Audit of the current identity (internal and external)
Definition of vision, mission, values, and brand personality
Translation into objectives, priorities, and decision-making criteria
Alignment between leadership, marketing, and sales

Typical deliverables:
Brand fundamentals (vision/mission/values/brand voice)
Objectives and metrics (OKRs or KPI tree)
Core messages and main narrative (for website, pitch, LinkedIn)

Knowledge

Intuition matters. Evidence wins out.

Effective marketing stems from a culture of knowledge: customers, the market, competitors, trends, and internal indicators (CRM, sales, customer service, analytics). On this foundation, we build a solid information base to make better decisions: not “more data,” but useful data and processes to keep it up to date over time.

What we do:
Target analysis: segments, needs, barriers, motivations
Mapping the customer journey and decision journey
Competitor & category analysis (offering, messaging, channels)
Setting up an insights system: sources, processes, repository

Typical deliverables:
Buyer personas / stakeholder map (B2B and B2C)
Customer journey map + moments of truth
Insight report + basic dashboard (if needed)
“ “Knowledge system” (how to collect and use insights every month)

Strategy

Standing out isn’t about “saying it better.” It’s about being different in a meaningful way.

In this pillar, we transform knowledge into strategy: we define the value the company creates for different segments and how it makes that value credible, desirable, and marketable. We build a clear, consistent value proposition that can be tailored to specific product/service lines and buyer personas, taking into account trends, alternatives, and pricing/perception levers.

What we do:
Defining the value proposition and reason-to-believe
Selecting competitive positioning and differentiating “levers”
Offer architecture (packages, options, naming, proof)
Key messages by segment and funnel

Typical outputs:
Value proposition canvas + proof points
Positioning statement + messages for target audiences
Offer (structure) and a clearer sales proposition
Playbook: “How to communicate value” for marketing & sales

Communication

If you don’t communicate, you don’t exist. If you communicate poorly, people will misunderstand you.

Here, we translate strategy and value into effective communication: messages, tone, content, and channels. The goal isn’t simply to “post more,” but to communicate consistently throughout the entire customer journey: awareness, consideration, decision, onboarding, and loyalty. We select platforms and formats based on actual goals and resources.

What we do:
Messaging architecture (claims, pillars, proof, CTAs)
Content plan and editorial system (LinkedIn, blog, newsletter, etc.)
Touchpoint optimization: website, landing pages, sales deck, email
Brand voice guidelines and reusable content

Typical deliverables:
Messaging map + “core” content for the funnel
Editorial calendar and sections
Content templates (posts, carousels, emails, landing pages)
Guidelines for consistency in tone and messaging

Execution

Marketing isn’t just about promises—it’s about experience, processes, and people.

In this pillar, we ground our operations: processes, roles, tools, KPIs, and routines. Because even the best strategy will fail if it isn’t transformed into a system that consistently produces measurable results. Here, we focus on organization, delivery, governance, and continuous improvement.

What we do:
Process definition: content, campaigns, lead management, follow-up
Roles and responsibilities (who does what, to what standards)
KPI framework and reporting (simple but useful)
Tool and workflow setup (CRM/Notion, automation, analytics)

Typical deliverables:
Marketing operating system (processes + calendar + rituals)
KPI dashboard and review frequency
SOPs (standard operating procedures) and checklists
90-day operational roadmap

Relationships

The sale is just the beginning. The relationship is what makes the difference.

Sustainable growth means building relationships: onboarding, customer success, support, retention, referrals, and community. In this pillar, we design an experience that boosts satisfaction, reduces churn, and turns satisfied customers into advocates—through actions and content that often begin before the purchase.

What we do:
Post-sale customer journey: onboarding, adoption, renewal
Feedback systems (NPS, interviews, win/loss, reviews)
Referral/advocacy programs and customer content
Relational communication (email, community, touchpoints)

Typical deliverables:
Onboarding blueprint + materials
Retention and customer communication plan
Feedback and improvement system
Referral program / case studies / testimonial machine

Is that what you need?

Contact us

Values

Beyond skills and methodology, work requires values. Ethics, Passion, and Results are ours.

Ethics

Our main goal is to build durable relationships, not just to get a signed contract. We want you to be happy to work with us, knowing that you can count on a partner who works on your projects with the same care and attention that we put into our own. If we are going to work together, you will never be treated as a ticket. You will own everything we build for you, and you won’t be blackmailed by captive contracts. In the same way, we expect that you will be able to recognize the value of our contribution.

Passion

We love our work and the world of marketing and communication. Passion is what drives us to do our job, and to do it in the best possible way. This leads us not only to fully commit ourselves to our clients’ projects but also to constantly study, keep up to date, and critically examine all the possibilities that digital provides.

Results

Let’s start from the end: what goals do you want to achieve? What performance indicators allow us to understand whether the goal is getting closer? Together with you, we design the strategy needed to reach the goal and build the tools to monitor its progress. No action makes sense if it is not aimed at achieving a result. Your results are also our results.

Are you convinced, yet?

Contact us

Or go ahead

Our working model

Thanks to our experience, we know how to approach a project. And we also know how dangerous it is to fall in love with the latest trend, with the latest social phenomenon, and to take off without analyzing, evaluating, and planning. Often this ‘falling in love’ results in a waste of resources, money, and time. That is why we act according to a consolidated methodology based on three pillars:

Il modello di lavoro Warp7Diagramma di Venn con tre pilastri ciclici: Awareness, Assessment e Action. Le intersezioni indicano Plan, Execute e Learn. Awareness Analisi obiettivi e trasformazione desiderata Assessment Planning, tracciamenti e strumenti di analisi Action Intraprendere il percorso verso gli obiettivi Plan Learn Execute W7 1 2 3

AWARENESS

Project analysis

Integration of the project into the overall strategy

Analysis of competitors, market, buyer personas, and customer journey

Definition of the objectives

ASSESSMENT

Identification of the project’s KPIs

Construction and configuration of
monitoring systems

Analysis of the starting situation

Strategy definition

ACTION

Implementation of the defined actions

Measurement of results and comparison with objectives

Correction of actions or iteration

Experiences

Over the years we have had the pleasure of working and collaborating with many companies, more or less big, and more or less famous but all equally important to us. With some of them, the collaboration has been going on for many years now, years of hard work, problems solved together, and big satisfactions.

Clienti Warp7 - RUI Residenze Universitarie Internazionali
Clienti Warp7 - AISOS Associazione Italiana Osteosarcoma
Clienti Warp7 - Paesano
Clienti Warp7 - ESE European School of Economics
Clienti Warp7 - EUI European University Institute
Clienti Warp7 - Ifoa
Clienti Warp7 - ITA Italian Trade Agency
Clienti Warp7 - Caseificio La Cava
Clienti Warp7 - Mammarancia
Clienti Warp7 - Mare Group
Clienti Warp7 - Nestplan International
Clienti Warp7 - Terme Capasso

Testimonials

“

We have been working with the Warp 7 team for many years now. Together with them, we have managed many lead generation campaigns for our university residences. Over the years, we have also extended our professional relationship to improving the usability of our website, supporting social campaigns and monitoring analytics. And always with fully satisfactory results.

Filippo QuartuFondazione RUI
“

We started working with Warp 7 on a project limited to the SEO optimisation of our website. We enjoyed working with them and, as time went on, we also involved the team in the training of our internal staff in the social area, form integration with our CRM and lead generation campaigns. The thing I appreciate the most is that I always have someone I can get in touch with instantly with a phone call, even for a quick advice about the relationship with other suppliers.

Elia D'AnnaEuropean School of Economics
“

The Warp 7 team has been working with EUI on lead generation campaigns for a number of years. Initially their collaboration was limited to executive programmes, but over time we have also involved them in the promotion of the Master's programme dedicated to young people. Their collaboration has been invaluable both in optimising the campaigns to the different channels used and in growing the skills of our internal team in managing the effectiveness of the different promotional channels and measuring the results achieved.

Mindy SabellaEuropean University Institute
“

I have known the Warp 7 team for many years and have worked with them on many projects, also in the education area. Together we have built content for managers, entrepreneurs and younger students, but also business games and management simulations. Their help has also been invaluable in setting up my digital properties. I must say that it is not easy to meet professionals who are as prepared, helpful and flexible as they are.

Giorgio GandelliniNestplan International

The Marketing Channel

Now you’re ready

Contact us

We know that a website is not enough to tell a whole story. People only really get to know each other by talking in person. So get in touch, let’s have a talk, and get to know each other.