Mario Lanza

Awareness Action

Artificial Intelligence Index (GEO): what official sources really say, and which myths need to be debunked

An analysis of official sources on Generative Engine Optimisation (GEO). Find out what Google, OpenAI…

Mario Lanza4 June 2026

Car racing illustration with two drivers and the text "SPEED TO LEAD".

Action

Speed-to-lead: you are paying for leads that you then allow to cool off

Many companies lose high-intent leads due to slow responses and non-existent follow-ups. The 2024-2025 data…

Mario Lanza13 May 2026

Illustrazione di un team in ufficio che reagisce a un'idea strategica CRM.

Action Assessment Awareness

CRM is not software. It is a change in mindset.

A CRM fails not because of the software, but because of a lack of culture.…

Mario Lanza22 April 2026

Illustrazione a iceberg che mostra i rischi nascosti del vibe coding: violazioni GDPR, data exposure, security failure e conseguenze legali

Awareness Action Assessment

Baudr: When using AI without the necessary expertise can land you in court

The Baudr app, created using AI and requiring no technical expertise, was hacked in a…

Mario Lanza1 April 2026

Awareness Action Assessment

Trade fairs: after the fair, the real work begins now

Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need…

Mario Lanza11 March 2026

General

Dealing with the “mess”: what to learn from Schettini’s slip-up

The case of Vincenzo Schettini: 4 key points for managing a communications crisis. Do not…

Mario Lanza2 March 2026

Awareness Action Assessment

Trade fairs: a (non-boring) guide for companies that don’t want to waste time and money

Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need…

Mario Lanza18 February 2026

Awareness Assessment

Do you want to be David? Stop imitating Goliath

Non copiare le strategie dei grandi brand. Impara invece a lavorare con metodo, processi chiari…

Mario Lanza28 January 2026

Assessment Action

Have you found the right buyer persona? Good. Now stop treating them like a figurine

Discover why knowing your buyer persona is not enough. Each stage of the journey requires…

Mario Lanza7 January 2026

Awareness Action Assessment

Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources

Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond…

Mario Lanza17 December 2025

Artificial Intelligence Index (GEO): what official sources really say, and which myths need to be debunked

Speed-to-lead: you are paying for leads that you then allow to cool off

CRM is not software. It is a change in mindset.

Baudr: When using AI without the necessary expertise can land you in court

Trade fairs: after the fair, the real work begins now

Dealing with the “mess”: what to learn from Schettini’s slip-up

Trade fairs: a (non-boring) guide for companies that don’t want to waste time and money

Do you want to be David? Stop imitating Goliath

Have you found the right buyer persona? Good. Now stop treating them like a figurine

Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources

The latest from Marketing

Most read

Contact Us

Let's talk a bit. Let's get to know each other and talk a little about your projects.

The marketing channel

Mario Lanza

The latest from Marketing

Tags

Most read

Contact Us

Let's talk a bit. Let's get to know each other and talk a little about your projects.