Marketing Tales Marketing Tales | An Interview With Giuseppe Cinquerrui | Paesano Srl Paesano: Promoting Sicily Through Artisan Liqueurs Paesano is a Sicilian company that produces artisan liqueurs…Alfonso Pace4 June 2024
Marketing Tales Marketing Tales | An interview with Virgilio Gay | Cooperativa Sociale La Torre Between territorial marketing, market orientation, and the metaverse.Alfonso Pace30 May 2023
Marketing Tales Marketing Tales | Interview with Giorgio Gandellini of Nestplan International Where do Italian managers and entrepreneurs fall short if compared to international competitionAlfonso Pace23 March 2023
Marketing Tales Marketing Tales | Interview with Carlo Palermo from Mammarancia Selling bio oranges from Sicily throughout Europe? It can be done!Alfonso Pace28 February 2023
AwarenessGeneral Are you sure about your market orientation? 5 symptoms that you are not so market oriented as you thoughtAlfonso Pace15 December 2022
Action Digital transformation The 4 Digital Transformation pillars according to McKinsey (an to us)Alfonso Pace27 November 2020
AwarenessGeneral Communicating value Communication is the tool used for moving the customer through the stages of the customer…Alfonso Pace10 August 2020
AwarenessGeneral Delivering the value proposition How do we deliver the value proposition? The 4 pillars of executionAlfonso Pace3 August 2020
Awareness How to build a value proposition How can we design the correct value proposition for each target?Alfonso Pace27 July 2020
AwarenessGeneral From expectations, to segmentation, and buyer personas Segmentation and Buyer Personas, are they the same or not?Alfonso Pace20 July 2020