AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond…Mario Lanza17 December 2025
AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.Mario Lanza26 November 2025
AwarenessActionAssessment The Customer Journey, explained simply: stop asking on the first date Discover what the Customer Journey is and how to map the customer's path to create…Mario Lanza15 October 2025
AssessmentAction Marketing Automation: the most human thing you can do for your customers Automate to humanize. Enhance customer experience and retention with personalized communication, without excessive costs.Mario Lanza24 September 2025
AwarenessAssessment Customer experience e successo aziendale: le metriche che non puoi ignorare Learn how to measure the customer experience with 16 key metrics. A practical guide to…Mario Lanza5 February 2025
AwarenessAction Top 10 customer satisfaction trends in 2024 10 insights to improve your customers' satisfaction and your company's results. Trends of 2024.Mario Lanza29 January 2025
AwarenessAction Customer retention: Hold on to your customers! Want to know why retaining customers is a winning move for SMEs? Here are the…Mario Lanza10 January 2025
So What? Google will stop tracking users to personalize advertising… So what? Growing privacy concerns are impacting the advertising world. Who will profit and who will suffer?Michela Di Michele10 March 2021