buyer persona | Warp 7

Assessment Action

Have you found the right buyer persona? Good. Now stop treating them like a figurine

Discover why knowing your buyer persona is not enough. Each stage of the journey requires…

Mario Lanza7 January 2026

Awareness Action Assessment

Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings

Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.

Mario Lanza26 November 2025

Awareness Assessment

Michele Ferrero, Ms Valeria and everything you need to know about modern marketing

Buyer Persona, Empathy Map, Customer Journey, Marketing Information System: the story of the genius of…

Mario Lanza5 March 2025