AssessmentAction Have you found the right buyer persona? Good. Now stop treating them like a figurine Discover why knowing your buyer persona is not enough. Each stage of the journey requires…Mario Lanza7 January 2026
AwarenessActionAssessment The Customer Journey, explained simply: stop asking on the first date Discover what the Customer Journey is and how to map the customer's path to create…Mario Lanza15 October 2025
AssessmentAction Marketing Automation: the most human thing you can do for your customers Automate to humanize. Enhance customer experience and retention with personalized communication, without excessive costs.Mario Lanza24 September 2025
AssessmentAction Personalised Customer Experience: how to make customers feel important (without having to become Amazon) Discover how to create valuable communications and make customers feel important. The product is no…Mario Lanza3 September 2025
AssessmentAction Omnichannel marketing: why ‘redoing the site’ is a mistake Redoing the site or making ads without an omnichannel strategy is useless. Find out how…Mario Lanza31 July 2025
AwarenessAssessment Michele Ferrero, Ms Valeria and everything you need to know about modern marketing Buyer Persona, Empathy Map, Customer Journey, Marketing Information System: the story of the genius of…Mario Lanza5 March 2025
AwarenessAssessment Funnel Marketing: can we also use it to analyze the “Customer Journey”? Can Funnel Marketing be used as a system to analyze the customer journey? Yes. Let's…Mario Lanza19 July 2024