General Don’t mess with TikTok The worst thing you can do is to underestimate the next social media platform.Mario Lanza2 July 2020
AssessmentAwareness Different goals, different targets Using Google Ads you can intercept additional lines of communication to engage additional targetsMario Lanza8 May 2020
General Post Coronavirus – Which entrepreneurs will be saved? Covid 19 is like the perfect storm. Use it to re-evaluate your business model.Mario Lanza7 May 2020
AssessmentAwareness Different timings The time needed to climb the SERP with SEO can be buffered by using AdsMario Lanza29 April 2020
AssessmentAwareness Brand defense You should use Ads to defend your brand keywords otherwise your competitors will doMario Lanza28 April 2020
GeneralAwareness SEO positioning is not infinite It is virtually impossible to optimize our content for every possible user search. Leave this…Mario Lanza21 April 2020
AssessmentAwareness Using Google Ads for market research In Google Ads you can access some information hidden in AnalyticsMario Lanza14 April 2020
GeneralAwareness Google Ads or SEO activities? What should be done? SEO and PPC are both important and must be carried out in parallelMario Lanza8 April 2020
GeneralAssessmentAwareness A gap in digitalization and digital skills Italy is slowly trying to increase the digitalization of SMEs but it's not easyMario Lanza23 March 2020
General Reporting and Funnel marketing Reporting is the compass of our ships. You can't manage what you don't measure.Mario Lanza19 September 2019