GeneralActionAssessment Maximising lead value: the potential of CRM in modern marketing How to maximise marketing activities by using customers already in your CRM databaseMario Lanza27 February 2024
ActionAwareness Google Analytics: what happens in 2023? – Part 2 Do we necessarily have to switch to Analytics 4? Do we have alternatives?Mario Lanza18 April 2023
Action Google Analytics: what happens in 2023? Let's get ready to face the shutdown of Universal Analytics. The deadline is July 1st…Mario Lanza10 February 2023
ActionAwareness A matter of empathy Use the Empathy Map as a simple and effective tool to understand your Buyer PersonasMario Lanza7 November 2022
ActionAwareness Buyer Persona in reverse: the customers I don’t want Use ad and landing page copy as a filter to get only the best clientsMario Lanza5 October 2022
Action We should open a TikTok account, like Silvio! TikTok is the trend of the moment but don't be there just to have another…Mario Lanza11 September 2022
ActionAssessmentAwareness Marketplace or Proprietary e-Commerce? What to consider when choosing how to sell onlineMario Lanza20 December 2020
Action #ChildrenFirst …yes, but with grace! Telefono Azzurro, good intentions and reputational backlash. What happened?Michela Di Michele9 December 2020
Action Digital transformation The 4 Digital Transformation pillars according to McKinsey (an to us)Alfonso Pace27 November 2020
Action Lockdown and smart working… here we go again It's lockdown time again. But this time we can count on experience!Mario Lanza24 November 2020