AwarenessActionAssessment The Customer Journey, explained simply: stop asking on the first date Discover what the Customer Journey is and how to map the customer's path to create…Mario Lanza15 October 2025
AssessmentAction Marketing Automation: the most human thing you can do for your customers Automate to humanize. Enhance customer experience and retention with personalized communication, without excessive costs.Mario Lanza24 September 2025
AssessmentAction Personalised Customer Experience: how to make customers feel important (without having to become Amazon) Discover how to create valuable communications and make customers feel important. The product is no…Mario Lanza3 September 2025
AssessmentAction Strategic CRM: how to use OKR, Tasks and KPIs to get 100% out of your CRM Discover how OKRs, Tasks, and KPIs revolutionize your CRM. Turn goals into concrete actions and…Mario Lanza13 August 2025
AssessmentAction Omnichannel marketing: why ‘redoing the site’ is a mistake Redoing the site or making ads without an omnichannel strategy is useless. Find out how…Mario Lanza31 July 2025
AwarenessAction Top 10 customer satisfaction trends in 2024 10 insights to improve your customers' satisfaction and your company's results. Trends of 2024.Mario Lanza29 January 2025
AwarenessAction Customer retention: Hold on to your customers! Want to know why retaining customers is a winning move for SMEs? Here are the…Mario Lanza10 January 2025
AwarenessActionAssessment How McDonald’s manages to talk to everyone-and be understood Discover how McDonald's tailors communication to diverse global cultures, applying Hofstede's 5 dimensions to effectively…Mario Lanza21 October 2024
AssessmentActionSo What? Funnel Marketing: purposes and problems! Funnel marketing: let's discover together how to widen the funnel to improve the performance of…Mario Lanza21 June 2024
Action The customer experience imperative in modern marketing Customer Experience: the basis for turning a casual customer into a loyal customerMario Lanza7 March 2024