Awareness

Awareness

Twitch: what is happening?

What's the magic in Twitch and why this platform is so relevant

Mario Lanza5 March 2021

Awareness

Vaccines and Communication on Social Media

The choice whether to get vaccinated or not is different from the choice of which…

Michela Di Michele3 February 2021

Action Assessment Awareness

Marketplace or Proprietary e-Commerce?

What to consider when choosing how to sell online

Mario Lanza20 December 2020

Awareness

Boycott Facebook

A difficult moment for Facebook. New ethical choices for advertisers.

Simona De Rubis7 October 2020

Awareness General

Communicating value

Communication is the tool used for moving the customer through the stages of the customer…

Alfonso Pace10 August 2020

Awareness General

Delivering the value proposition

How do we deliver the value proposition? The 4 pillars of execution

Alfonso Pace3 August 2020

Awareness

How to build a value proposition

How can we design the correct value proposition for each target?

Alfonso Pace27 July 2020

Awareness General

From expectations, to segmentation, and buyer personas

Segmentation and Buyer Personas, are they the same or not?

Alfonso Pace20 July 2020

Twitch: what is happening?

Vaccines and Communication on Social Media

Marketplace or Proprietary e-Commerce?

Boycott Facebook

Communicating value

Delivering the value proposition

How to build a value proposition

From expectations, to segmentation, and buyer personas

The latest from Marketing

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Awareness

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Most read

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Let's talk a bit. Let's get to know each other and talk a little about your projects.