Discover common mistakes in global marketing due to cultural insensitivity and how to avoid them…
Mario Lanza10 September 2024
Funnel Marketing: learning how to analyse marketing paths in order to improve results
Mario Lanza21 May 2024
RFM Analysis is a methodology to segment buyers according to their purchasing behaviour.
Mario Lanza29 April 2024
Discover the dangers of overlooking culture and society in marketing. From financial losses to reputational…
Mario Lanza15 April 2024
Translating is not enough, one must learn to deeply understand how to communicate with different…
Mario Lanza22 March 2024
Use the Empathy Map as a simple and effective tool to understand your Buyer Personas
Mario Lanza7 November 2022
