ActionAwareness Google Analytics: what happens in 2023? – Part 2 Do we necessarily have to switch to Analytics 4? Do we have alternatives?Mario Lanza18 April 2023
AwarenessGeneral Are you sure about your market orientation? 5 symptoms that you are not so market oriented as you thoughtAlfonso Pace15 December 2022
ActionAwareness A matter of empathy Use the Empathy Map as a simple and effective tool to understand your Buyer PersonasMario Lanza7 November 2022
ActionAwareness Buyer Persona in reverse: the customers I don’t want Use ad and landing page copy as a filter to get only the best clientsMario Lanza5 October 2022
Action We should open a TikTok account, like Silvio! TikTok is the trend of the moment but don't be there just to have another…Mario Lanza11 September 2022
Digital Tea DigitalTea #22 | Vaxzevria: rebranding or just naming? Why the anti-Covid19 vaccine AstraZeneca has been renamed to Vaxzevria?Warp 73 May 2021
ActionAssessmentAwareness Marketplace or Proprietary e-Commerce? What to consider when choosing how to sell onlineMario Lanza20 December 2020
Digital Tea Digital Tea #8: The Cemetery of Forgotten Social Networks – part 1/2 What can we learn from the stories of the forgotten social media? Was it all…Warp 721 July 2020
Digital Tea Digital Tea #7: Brandpolitik What are the true numbers (and reasons) behind the Stop Hate for Profit movement?Warp 714 July 2020
AwarenessGeneral Understanding customer satisfaction The 6 pillars of customer satisfaction explainedAlfonso Pace13 July 2020