AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond…Mario Lanza17 December 2025
AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.Mario Lanza26 November 2025
AwarenessActionAssessment The Customer Journey, explained simply: stop asking on the first date Discover what the Customer Journey is and how to map the customer's path to create…Mario Lanza15 October 2025
AssessmentAction Personalised Customer Experience: how to make customers feel important (without having to become Amazon) Discover how to create valuable communications and make customers feel important. The product is no…Mario Lanza3 September 2025
Assessment Elon Musk explains (badly) what brand image is Elon Musk has transformed Tesla from an aspirational brand into a polarising symbol. And the…Mario Lanza20 June 2025
Awareness 2025: artificial intelligence, biological laziness, great experts and crying people AI is a tool, not a substitute. If your work can be replaced by an…Mario Lanza4 June 2025
Awareness IA: I also tested Gemini (and found that he also lies) The story of how Gemini, Google's AI, invented data about a real company. A critical…Mario Lanza23 May 2025
Awareness AI makes mistakes and lies! Beware of the digital “yes-man” assistant Discover why we shouldn't blindly rely on AI: between promises, illusions of efficiency, and the…Mario Lanza12 May 2025
AwarenessAssessment The information puzzle: put the data together to create your perfect strategy Scopri come mettere insieme i dati della tua azienda per completare il puzzle delle informazioni…Mario Lanza14 February 2025
Assessment Standing out without reinventing: the key is “selling better” Stand out without changing everything: highlight what you already have with effective marketing strategies to…Mario Lanza9 December 2024