GeneralAssessmentAwareness The phenomenon of Business Networks Business Networks are becoming more and more popular in Italy as a way to compete…Michela Di Michele12 May 2020
AssessmentAwareness Different goals, different targets Using Google Ads you can intercept additional lines of communication to engage additional targetsMario Lanza8 May 2020
AssessmentAwareness Different timings The time needed to climb the SERP with SEO can be buffered by using AdsMario Lanza29 April 2020
AssessmentAwareness Brand defense You should use Ads to defend your brand keywords otherwise your competitors will doMario Lanza28 April 2020
AssessmentAwareness Using Google Ads for market research In Google Ads you can access some information hidden in AnalyticsMario Lanza14 April 2020
GeneralAssessmentAwareness A gap in digitalization and digital skills Italy is slowly trying to increase the digitalization of SMEs but it's not easyMario Lanza23 March 2020
GeneralAssessmentAwareness A gap in managerial skills Managerial gaps in Italian companies should be addressed and solved as soon as possibleMichela Di Michele21 March 2020
Assessment Assessment: a matter of culture On digital channels you can measure almost everything but you need a culture of assessmentAlfonso Pace29 June 2019
Assessment Measuring digital readiness We can measure digital readiness looking at 8 dimensionsAlfonso Pace15 June 2019