AssessmentAction Marketing Automation: the most human thing you can do for your customers Automate to humanize. Enhance customer experience and retention with personalized communication, without excessive costs.Mario Lanza24 September 2025
AssessmentAction Personalised Customer Experience: how to make customers feel important (without having to become Amazon) Discover how to create valuable communications and make customers feel important. The product is no…Mario Lanza3 September 2025
AssessmentAction Strategic CRM: how to use OKR, Tasks and KPIs to get 100% out of your CRM Discover how OKRs, Tasks, and KPIs revolutionize your CRM. Turn goals into concrete actions and…Mario Lanza13 August 2025
AssessmentAction Omnichannel marketing: why ‘redoing the site’ is a mistake Redoing the site or making ads without an omnichannel strategy is useless. Find out how…Mario Lanza31 July 2025
Assessment Reports are useless Do reports seem like a waste of time to you? You are probably right. But…Mario Lanza9 July 2025
Assessment Elon Musk explains (badly) what brand image is Elon Musk has transformed Tesla from an aspirational brand into a polarising symbol. And the…Mario Lanza20 June 2025
AwarenessAssessment Rules, processes and tasks: why even small companies need order and method Find out how clear rules and processes improve productivity and organisation, reducing wasted time and…Mario Lanza26 March 2025
AwarenessAssessment Michele Ferrero, Ms Valeria and everything you need to know about modern marketing Buyer Persona, Empathy Map, Customer Journey, Marketing Information System: the story of the genius of…Mario Lanza5 March 2025
AwarenessAssessment The information puzzle: put the data together to create your perfect strategy Scopri come mettere insieme i dati della tua azienda per completare il puzzle delle informazioni…Mario Lanza14 February 2025
AwarenessAssessment Customer experience e successo aziendale: le metriche che non puoi ignorare Learn how to measure the customer experience with 16 key metrics. A practical guide to…Mario Lanza5 February 2025