AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.Mario Lanza26 November 2025
AwarenessActionAssessment 5 Common Mistakes in Customer Retention (and how to avoid them) Discover the 5 common customer retention mistakes that make you lose customers and how to…Mario Lanza5 November 2025
AwarenessActionAssessment The Customer Journey, explained simply: stop asking on the first date Discover what the Customer Journey is and how to map the customer's path to create…Mario Lanza15 October 2025
AssessmentAction Marketing Automation: the most human thing you can do for your customers Automate to humanize. Enhance customer experience and retention with personalized communication, without excessive costs.Mario Lanza24 September 2025
AssessmentAction Personalised Customer Experience: how to make customers feel important (without having to become Amazon) Discover how to create valuable communications and make customers feel important. The product is no…Mario Lanza3 September 2025
AssessmentAction Strategic CRM: how to use OKR, Tasks and KPIs to get 100% out of your CRM Discover how OKRs, Tasks, and KPIs revolutionize your CRM. Turn goals into concrete actions and…Mario Lanza13 August 2025
AssessmentAction Omnichannel marketing: why ‘redoing the site’ is a mistake Redoing the site or making ads without an omnichannel strategy is useless. Find out how…Mario Lanza31 July 2025
Assessment Reports are useless Do reports seem like a waste of time to you? You are probably right. But…Mario Lanza9 July 2025
Assessment Elon Musk explains (badly) what brand image is Elon Musk has transformed Tesla from an aspirational brand into a polarising symbol. And the…Mario Lanza20 June 2025
Awareness 2025: artificial intelligence, biological laziness, great experts and crying people AI is a tool, not a substitute. If your work can be replaced by an…Mario Lanza4 June 2025