Awareness IA: I also tested Gemini (and found that he also lies) The story of how Gemini, Google's AI, invented data about a real company. A critical…Mario Lanza23 May 2025
Awareness AI makes mistakes and lies! Beware of the digital “yes-man” assistant Discover why we shouldn't blindly rely on AI: between promises, illusions of efficiency, and the…Mario Lanza12 May 2025
General Data-driven marketing, a less modern idea than you think Learn how data-driven marketing can help your company make smarter decisions and get more results.Mario Lanza17 April 2025
AwarenessAssessment Rules, processes and tasks: why even small companies need order and method Find out how clear rules and processes improve productivity and organisation, reducing wasted time and…Mario Lanza26 March 2025
AwarenessAssessment Michele Ferrero, Ms Valeria and everything you need to know about modern marketing Buyer Persona, Empathy Map, Customer Journey, Marketing Information System: the story of the genius of…Mario Lanza5 March 2025
AwarenessAssessment The information puzzle: put the data together to create your perfect strategy Scopri come mettere insieme i dati della tua azienda per completare il puzzle delle informazioni…Mario Lanza14 February 2025
AwarenessAssessment Customer experience e successo aziendale: le metriche che non puoi ignorare Learn how to measure the customer experience with 16 key metrics. A practical guide to…Mario Lanza5 February 2025
AwarenessAction Top 10 customer satisfaction trends in 2024 10 insights to improve your customers' satisfaction and your company's results. Trends of 2024.Mario Lanza29 January 2025
AwarenessAction Customer retention: Hold on to your customers! Want to know why retaining customers is a winning move for SMEs? Here are the…Mario Lanza10 January 2025
Assessment Standing out without reinventing: the key is “selling better” Stand out without changing everything: highlight what you already have with effective marketing strategies to…Mario Lanza9 December 2024